Some online resellers are auctioning off Prime energy drinks, the popular sports drink launched in 2022 by YouTube stars KSI and Logan Paul, for exorbitant prices on sites like eBay. Recently, certain beverage flavors have fetched eye-popping, record-breaking sums in the tens of thousands at auction.
In this blog post, we’ll look at the 3 most expensive Prime drink auctions to date, examining why collectors are willing to pay small fortunes for an unopened bottle or case of what is essentially flavored water.
3. Prime Hydration Drink Ice Pop
Condition: New
Seller: ah_556133
Status: Removed
Image source: The Scottish Sun
The Prime Hydration Ice Pop listing illustrates the surge in demand and hype for the drinks, which have become collectible items due to their scarcity and ties to popular YouTubers. This listing was priced at $1,200 for a rare, old version of the Ice Pop flavor. However, experts say the high price tag is unjustified, even if it is a limited edition since a pack of 12 normally costs about $25.
The craze is also apparent in Scotland where kids have lined up for hours to purchase Prime. Some resellers are exploiting the hype, pricing individual bottles from £600-1000 despite no real difference from retail versions. As supply expands, prices for collectible Primes should return to normal levels.
Did You Know?
While known best for their YouTube channels covering sports, comedy, and music, KSI and Logan Paul have expanded into boxing, merchandise, and now the beverage industry with Prime Drinks.
2. Prime Hydration Energy Drink Tropical Punch
Condition: New
Seller: Unspecified
Status: Removed
Image source: The Sun
A Prime Hydration Energy Drink in Tropical Punch flavor has also stirred quite a buzz, with a staggering price tag of $12,140 for a single bottle. It vanished quickly from online listings and sold out rapidly at Aldi. Resellers on eBay capitalized on the demand, offering it for £10,000.
Some even purchased empty bottles for social media content. This viral phenomenon highlights the impact of scarcity and online marketing, piquing interest and prompting consumers to pay a premium for a product that typically retails for just £1.99 per 500ml bottle.
Did You Know?
YouTubers KSI and Logan Paul launched the sports drink Prime Hydration in early 2022 after failing to find a suitable hydration beverage to fuel their boxing training.
1. Prime Hydration Drink Blue Raspberry (12-Pack)
Condition: New
Seller: Unspecified
Status: Removed
Image source: Liverpool Echo
A 12-pack of Prime Hydration’s blue raspberry flavor was listed on eBay for an astronomical $60,730 (£50,000), making it the most expensive Prime Drink ever auctioned. The popular YouTuber-created sports drink had seen insane secondary market demand, with certain rare flavors and batches being sold for many times their original price.
However, this blue raspberry listing took the cake as the priciest Prime auction yet. Despite having an average retail price of around £25, opportunistic resellers capitalized on Prime’s hype and scarcity. But experts say these exorbitant prices were unsupported, as there was little inherent value in flavored water.
Did You Know?
Prime Drinks have no added sugars and are sweetened with Stevia, a natural sweetener.
