10 Iconic Vintage Advertising Signs That Collectors Covet

Vintage advertising signs hold a special place in the hearts of collectors, serving as both nostalgic reminders of bygone eras and unique pieces of art. From gas stations to soda shops, these signs were once common sights but have now become highly sought-after treasures. Their bold designs, vivid colors, and connection to iconic brands make them irresistible to enthusiasts. As demand grows, these vintage signs continue to increase in value, turning them into prized collectibles. Whether it’s for history, aesthetics, or nostalgia, these advertising signs captivate collectors across the globe.

Coca-Cola Porcelain Sign

The Coca-Cola porcelain sign from the 1940s is a quintessential piece of Americana. With its vibrant red backdrop and classic white lettering, this sign was displayed in soda shops and general stores across the country. Known for its durability, the porcelain finish has helped many of these signs retain their charm. Collectors often seek out these pieces, and well-preserved versions can sell for anywhere between $1,500 to $3,000 depending on condition. This iconic sign represents a golden age of advertising that continues to captivate enthusiasts.

Mobil Pegasus Neon Sign

The Mobil Pegasus sign, featuring a flying red horse, is one of the most recognizable gas station symbols of the mid-20th century. Originally lighting up service stations in the 1950s, this neon sign is highly sought after by both automobilia and advertising collectors. Its intricate craftsmanship and vivid colors make it a statement piece for any collection. Restored neon versions typically fetch between $3,000 and $8,000 at auction. The combination of its historical relevance and artistic design ensures its lasting appeal.

Route 66 Highway Sign

Route 66, often referred to as the “Main Street of America,” has a deep connection with the freedom of road travel in the United States. Vintage highway signs from this iconic road are highly collectible, with many showcasing weathered patinas from decades of exposure. These metal signs symbolize adventure and nostalgia for cross-country travelers. Prices for original Route 66 signs can range from $600 to $2,500, depending on condition and authenticity. For collectors, owning one is like holding a piece of American history.

Phillips 66 Shield Sign

The Phillips 66 shield sign is another favorite among vintage gas station memorabilia collectors. This bold, orange and black shield sign was commonly displayed at Phillips 66 gas stations during the mid-20th century. Its unique design and association with the popular Route 66 highway make it especially desirable. Prices for authentic signs vary, but many sell for between $800 and $2,500, depending on size and condition. The sign remains a strong representation of classic American road culture.

Dr Pepper Metal Thermometer Sign

Dr Pepper advertising signs have long been cherished by collectors, and the metal thermometer version from the 1950s is one of the most coveted. With its retro “10, 2, and 4” slogan, this sign was originally designed to hang outside grocery stores and diners. The inclusion of a functioning thermometer adds an extra layer of appeal. Depending on the level of rust and fading, these can command anywhere from $500 to $1,200. Its whimsical design and connection to the brand’s history make it a standout piece for collections.

Goodrich Tires Neon Sign

Goodrich Tires neon signs were once a familiar sight at auto repair shops and gas stations. This radiant sign features a clean and simple design, with the brand’s name illuminated in glowing letters. Collectors admire the craftsmanship behind these vintage neon creations. Fully restored neon signs can fetch up to $5,000 or more, especially if they’re in working condition. Owning one of these is like owning a piece of early automotive history that shines as brightly today as it did decades ago.

Pepsi-Cola Double Dot Sign

Pepsi’s double-dot logo was used in the 1940s and 1950s, making signs with this design particularly sought after by collectors. Featuring the classic red, white, and blue color scheme, this metal sign epitomizes mid-century advertising. Its nostalgic appeal draws in both Pepsi enthusiasts and vintage sign collectors alike. Pristine examples can sell for anywhere between $700 to $2,000, depending on the condition. It’s a perfect addition to any collection focused on classic American brands.

Sinclair Dino Porcelain Sign

The Sinclair Dino sign, featuring a friendly green dinosaur, is a beloved symbol of the Sinclair Oil Corporation. Used in gas stations across the U.S. during the 1950s and 60s, this sign is cherished for its playful design and vibrant colors. It has become a favorite among collectors of petroleum and gas station memorabilia. Depending on size and condition, prices can range from $1,200 to $3,500. The enduring charm of this prehistoric mascot ensures it remains in high demand.

Burma-Shave Roadside Signs

Burma-Shave’s roadside advertising campaign became a cultural phenomenon in the 1920s, with quirky, rhyming messages displayed on sequential signs along highways. Original Burma-Shave sign sets are highly sought after due to their historical significance and unique approach to advertising. These sets can fetch between $2,000 and $5,000, especially if the full series is intact. The humor and wit of these signs continue to resonate with collectors and nostalgia lovers.

Esso Tiger in Your Tank Sign

Esso’s “Put a Tiger in Your Tank” campaign became one of the most famous advertising slogans of the 1960s. Signs featuring the tiger mascot are highly collectible, especially those made from durable metal or tin. This advertising icon was used to promote Esso gasoline’s performance and energy. Original signs can command anywhere from $800 to $2,500 depending on condition and rarity. The tiger’s enduring appeal continues to make these signs a hit with collectors.

This article originally appeared on Rarest.org.

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