5 Most Expensive Wheaties Boxes Ever Auctioned on eBay

Wheaties boxes featuring famous athletes have long been collectible items, with rare and old editions fetching high prices at auction. The breakfast cereal by General Mills has been dubbed “The Breakfast of Champions” and has featured renowned sports superstars on its orange boxes since the 1930s.

In this article, we will explore the five most expensive Wheaties boxes ever auctioned on eBay. We’ll look at which iconic athletes were featured, what made these particular boxes so valuable, and how much they ultimately sold for amongst collectors.

5. Tiger Woods Signed First Wheaties Box w/ Coa Amazing Autograph Box

photo source: eBay

Back in 1999 when Wheaties first put Woods on a cereal box after his Master’s championship win, few could have predicted it would one day fetch nearly $900 on eBay.

Woods was one of the first African-American golfers to transcend the sport and appeal to a mainstream audience. This likely contributed to the value of the signed box, which is in immaculate condition and comes with a Certificate of Authenticity to ensure the authenticity of the autograph.

Though the seller incorrectly listed the sport as boxing, this vintage cereal box provides a glimpse into the royal treatment given to star athletes in the late 90s during the height of Woods’ career. Cereal boxes featuring titans of sport like Woods have become coveted collectibles that transport sports fans back to the breakfast tables of their childhood.

4. Micheal Jordan Autographed Wheaties Cereal Box

photo source: eBay

This Micheal Jordan-signed Wheaties cereal box is fetching nearly $900 on eBay. This box with Jordan’s autograph encapsulates an iconic era in sports history. Though the seller notes minor box damage, Jordan fans didn’t seem deterred. After all, Jordan led the Chicago Bulls to multiple NBA championships in the early 90s, cementing his global celebrity status as the face of basketball.

Wheaties dubbed their cereal “The Breakfast of Champions” and Jordan was certainly a champion. This box is especially coveted since Jordan memorabilia typically commands premium dollars at auction anyway given his cultural impact on basketball and American society. Beyond basketball circles, Jordan became a ubiquitous pitchman and Hollywood icon who transcended sports.

3. NFL 75th Anniv Wheaties Box Signed Walter Payton Don Shula Baugh Rice & Butkus

photo source: eBay

This special edition NFL 75th Anniversary Wheaties box fetched an impressive $999.99 at auction. Signed by no less than 5 football legends: Walter Payton, Don Shula, Sammy Baugh, Jerry Rice, and Dick Butkus, this box commemorates the rich history of professional football.

Wheaties has always aligned itself with championship athletes, as evidenced by its “Breakfast of Champions” slogan. Having 5 Hall of Famers sign this cereal box to celebrate the NFL’s diamond anniversary instantly made it a must-have collectible.

The seller notes its like-new condition and includes an array of authentication for all autographs, from COAs to autographed tickets and photos. This ensures buyers of the provenance of signatures from Payton, the legendary Sweetness Bears running back, to Shula, the winningest NFL coach ever.

2. 1991 MN Twins Mini Size Wheaties Box World Series Champs Rare Demo Box

photo source: eBay

This another rare 1991 Minnesota Twins mini Wheaties box fetched a whopping $2,000 at auction thanks to its unique background and condition. While the seller incorrectly lists the sport as boxing, this demo box features baseball icon Kirby Puckett and commemorates the Twins’ 1991 World Series championship team.

Its rarity comes from being a smaller-sized demo version, rather than the standard cereal box sold commercially. The seller notes this came directly from a General Mills board member and family member who worked for the cereal company. For Twins fans, this item combines the nostalgia of Puckett and the 91 teams that went from last place to World Series glory with the novelty of the one-of-a-kind demo box.

1. Michael Jordan NBA Wheaties Box Extremely Rare 1987 circa. Sealed. Excellent+

photo source: eBay

The most expensive Wheaties box being sold on eBay depicts none other than the basketball GOAT himself, Michael Jordan. This sealed 1987 Michael Jordan-signed Wheaties box is being auctioned for an astronomical $15,250, dwarfing the next-highest sale on our list. While dating from early in Jordan’s career before his championships, it demonstrates his meteoric rise as a global icon.

The seller, who has owned this sample box for over 30 years, notes its extreme rarity and calls it a one-of-a-kind specimen, with neither General Mills nor the seller ever seeing another like it. They further bolster claims of its uniqueness and immaculate condition in describing persistent yet rejected high offers over the years.