Retro advertising memorabilia is not only a window into the past but also a treasure trove for collectors. From iconic brand signs to old promotional items, these pieces have gained impressive value over time. Many of these relics were once common but now hold significant worth due to their rarity and nostalgic appeal. Let’s explore some of the most sought-after pieces that have skyrocketed in value.
Old Shell Oil Gasoline Pumps
These old Shell Oil gasoline pumps, particularly from the 1930s and 1950s, are worth a small fortune today. Their vintage design, complete with the iconic Shell logo, makes them a nostalgic centerpiece for collectors. Fully restored pumps can command prices ranging from $10,000 to $25,000. Even unrestored versions in decent condition can easily go for several thousand dollars. These pieces are prized for their craftsmanship and historical value.
Old Mobil Pegasus Signs
Mobil’s iconic red Pegasus sign is one of the most famous symbols in advertising history. These signs, particularly from the 1940s and 1950s, are highly valued by collectors. Original porcelain versions can command prices of $5,000 to $20,000, depending on size and condition. Fully restored signs are particularly prized, but even worn examples still hold significant value. Their striking design and brand recognition make them collector’s favorites.
1930s Lucky Strike Tin Cans
Lucky Strike tin cans from the 1930s are popular with both advertising and tobacco memorabilia collectors. These small cans were used to hold cigarettes and are known for their distinctive red and green branding. In good condition, they can sell for $50 to $300, with rare variations fetching even more. Collectors are drawn to the bold designs and the era’s unique approach to packaging.
1950s Hershey’s Syrup in Can
The 1950s Hershey’s Syrup in a can is a beloved piece of advertising memorabilia that reflects a time when the brand’s iconic syrup was packaged in durable, metal cans. The design featured bold red and white colors with the Hershey’s logo prominently displayed. These cans are now collector’s items, with well-preserved examples valued between $100 and $500. Rust-free cans with intact labels are especially prized by collectors. Their nostalgic charm and connection to one of America’s most recognizable chocolate brands make them highly sought after in the vintage market.
1940s Colgate Toothpaste Ads
Colgate toothpaste ads from the 1940s offer a glimpse into early health and beauty advertising. These ads often feature simple yet eye-catching designs that emphasize cleanliness and health. Prices for well-preserved examples range from $50 to $300. Rare ads in near-perfect condition can fetch even higher prices. Their nostalgic appeal and historical significance make them popular among collectors of vintage advertisements.
1900s Ford Motor Company Posters
Old Ford Motor Company posters, especially from the 1920s to 1950s, are highly collectible. These posters often feature iconic Ford cars and trucks with bold designs and catchy slogans. Depending on the size, condition, and rarity, these posters can sell for $500 to $3,000. Restored versions and limited-edition prints are particularly prized. Collectors love these posters for their vintage appeal and historical connection to one of America’s oldest automakers.
Vintage Chevrolet Corvette Ads
Vintage Chevrolet Corvette ads from the 1950s and 1960s are prized by car enthusiasts and collectors alike. These ads often feature bold designs and striking imagery that capture the allure of America’s favorite sports car. Depending on condition and rarity, they can be worth anywhere from $100 to $1,500. Ads showcasing early Corvette models, particularly in near-mint condition, are especially valuable. Their appeal lies in their timeless design and their connection to a true automotive icon.
1930s Coca-Cola ‘Tavernette’ Vending Machine
The 1930s Coca-Cola ‘Tavernette’ vending machine is a rare and highly collectible piece of vintage advertising. This machine featured a compact design and was often placed in taverns and small businesses, offering chilled bottles of Coca-Cola for just a few cents. The red and white color scheme, along with the iconic Coca-Cola logo, made it a standout in its time. Depending on condition, fully restored machines can sell for $10,000 to $20,000, while unrestored but functional versions can still fetch several thousand dollars. Collectors value these machines for their nostalgic charm and historical significance.
Vintage Dr. Pepper Thermometers
Vintage Dr. Pepper thermometers from the 1940s and 1950s are popular with collectors of soda memorabilia. These thermometers typically feature the classic Dr. Pepper logo and were designed to hang outside stores. Depending on condition and rarity, these items can fetch between $200 and $1,500. Pieces with vibrant colors and working thermometers are especially valuable. Their practical design combined with nostalgic appeal drives up their market value.
This article originally appeared on Rarest.org.
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